Cultivating Business Partnerships
Learn how to identify the ideal profile of employers likely to be interested in partnering with your academy/pathways.
Behind every employer is a campaign that strategically connects companies with education and workforce organizations across the country to provide solutions for the workforce challenges they face.
Celina Shands
M.S. Founder/CEO – Full Capacity Marketing, Inc
As a communications expert, Celina has helped more than 500 workforce development and K12/postsecondary education organizations across the nation build high-performing outreach campaigns that empower vulnerable populations, students and job seekers to embrace their potential and motivate employers to be part of the process. Celina has earned nearly 70 global awards, is a former American Marketing Association Marketer of the Year and a 2021 Gold Stevie® Award recipient for PR Campaign of the Year (#MoveAheadWithAdultEd). Learn more at www.FullCapacityMarketing.com and check out thought leadership publications and ebooks at https://blog.fullcapacitymarketing.com.
Jeffrey Roth
Jeff has helped to bridge the communication gap between universities, colleges and workforce agencies with employers such as Verizon, AT&T, GE Aviation, Hilton Worldwide Honors and the Writers Guild of America, to name a few. He has created and onboarded workforce online programs for Villanova University, University of Notre Dame, University of San Francisco and Tulane University in collaboration with 120 local community colleges and workforce agencies. Jeff has been an AT&T national and Florida state certified International Organization for Standardization (ISO) auditor and Malcolm Baldrige examiner. He earned the 2001 VP Sales Excellence Award at a Fortune 500 company, was “Supervisor of the Year” at Hillsborough Community College, and received the Wesley Chapel 2016 Small Business Award. Learn more and check out services and blogs at www.thelearningstrategy.com.
Participants will learn:
- Common employer engagement challenges workforce and education providers face
- Why the pandemic has forever changed the way we conduct employer outreach
- How the Behind Every Employer campaign assists you in getting strategic “touch points” and employer referrals • How to build an “ideal profile” of employers likely to engage with your mission
- How to create a Personal Marketing Resume with key points that interest prospective employers
- The ways to become a “proud partner” of the Behind Every Employer campaign