AVAILABLE TO FORD NGL NETWORK MEMBERS
Applying a Communications Platform to Maximize Outreach Efforts
What are the communications strategies you use to engage stakeholders within your Ford NGL community? Whether it’s one-to-one, website, live presentation, social media, or marketing materials, the message needs to be on point and compelling. This on-demand webinar introduces participants to a communications platform. It’s a formula designed to increase the reach and connect with your targeted stakeholders.
**This webinar was developed and hosted in collaboration with Business U, Inc.
Key Concepts
Learn How to Identify Stakeholders
Understand the difference between B2C (business-to-consumer) and B2B (business-to-business) markets and how to identify the various Ford NGL community stakeholders.
The Communication Formula
Apply a communication platform formula including key message and talking points, calls to action, and a value proposition to engage Ford NGL’s B2C and B2B audiences.
Social Proof Power
Understand the value of gathering and promoting 3rd party testimonials from Ford NGL stakeholders.
Profile Leverage
Leverage on-line professional profiles to engage business and industry.
Exclusive to Ford NGL Network Members
If you’re a member of the Ford NGL Network, click below to get access to this information packed webinar.